Бизнес-план (english) - (реферат)

Дата добавления: март 2006г.

    Название: Бизнес-план на английском языке
    Автор: Масуренков Владислав
    Домашняя Лаборатория Компьютерных Исследований
    ДэЛКИ
    E-mail: delki@chat. ru

Примечание: Написан мной и еще парой человек по курсу "Написание бизнес-плана". Правда 80% сделал я.

    Rostov State University
    Business plan
    DelKI
    consultation of computer and software
    Made by:
    Massourenkov Vladislav
    Machno Olga
    Tovstolutskaia Larisa
    1998
    Contens:
    1. Mission Statement
    2. Industry Analys
    3. Marketing Plan
    4. Expenses
    5. Break-Even Analysis
    6. Cash Flow Projection
    7. Organisation Plan

Привет! На рынке компьютерных услуг сейчас в Ростове существуют три фирмы, которые оказывают компьютерные услуги. Этими фирмами являются Гендальф, Ком, Инф.

Несмотря на то, что эти фирмы оказывают компьютерные услуги, они не являются нашими конкурентами, так как нацелены на другую категорию покупателей. Эту ситуацию вы можете увидеть на данном графике. Основными покупателями наших конкурентов являются компании, причем преимущественно те, которые уже имеют опыт работы с компьютерами. Мы рассчитываем продавать свои услуги прежде всего частным лицам, причем преимущественно неопытным в этой сфере. Привлечь данную категорию клиентов мы сможем прежде всего низкой ценой и высоким качеством. Кроме того, наша реклама будет размещена в общедоступных средствах массовой информации, и рассчитана на большое число потенциальных покупателей. Преимущество нашего проекта заключается в том, что он требует маленьких вложений, а низкие издержки обеспечат большую доходность.

На оказание одной дополнительной услуги наша фирма будет тратить всего 22 рубля. Продавать же ее мы будем за 50 рублей, что значительно дешевле, чем она стоит у наших конкурентов. Качество наших услуг будет не только таким же, но и намного выше.

Залогом успеха нашей фирмы является высококвалифицированный персонал, о котором вам расскажет ТЛ.

Hеllo! In the market of computer services now in Rostov exist three firms, which provide computer services. These firms are: Gendalf, Computer Ingeniring and Informatika.

Thought these firms provide computer services, they are not our competitors, because aimed at other category of the buyers. This situation you can see on the given diagram. The basic buyers of our competitors are the companies, and in general that, which already has experience of work on the computers. We plan to sell the services above all to the home computer users, and in general inexperienced in this sphere. To attract that category of the customers we can above all by the low price and high quality. Besides, our advertising will be placed in popular mass media and planed for large number of the potential buyers.

The advantage of our project consists that it requires small investments and the low costs will ensure large profit.

For providing of one additional service our firm will spend only 22 roubles, but we shall sell it for 50 roubles, that is much cheaper, than it costs at our competitors. The quality of our services will be not only same, but also is much higher.

Pledge of our success is in the high qualitative personnel, about which Tovstolutskaia Larisa will tell.

    Mission Statement

Our consumersare all firms and organizations, which use computers, everyone, who needs office software and also home computer users. Our partners: Firms, which create the software for at home and office, distributors of the firms-manufacturers of inventory materials and internet Providers. Serviceof our firm: recommendation for purchase of computer, protection and rescue computer viruses, teaching to computer's using, selling and installing programs, consultation about the computer's modernisation. The activity of firm will be distributed in Rostov region.

Main ideaof our Firm: "We'll make computer easy for you". We'll help people to find themselves in the computer and software world. Thebasic technology: the individual work with each customer. Imageof the company: with the help of advertising we consider to create image of the solid company, working with firms and the private persons.

    Industry Analysis

Computer sales grew by 14 % over 1996. The selling of the programs has increased in 1997 by 15. 3 %. The receipts of realization of the programs have grown on 13-17 %. In Russia the growth of sale of the company "Vist" in 1996 has left 23 % in comparison with 1996.

About 40-60 % of new firms have appeared in our industry in the last three years. The main three competitors have appeared for the last 2-5 years. The main competitors are "Informatika", "Computer-engineering" and "Gendalf". Recently have been introducted internet-services and many new programs. Our business is better than business of our competitors because: we give our buyer two completely new services, which should result that from us in our customers buying other kinds of services, which our competitors render. For reason of rendering of initial service (advice at a choice of the computer) the buyer not only will trust our firm, but also will depend on it. The greatest force has our main competitor "Informatika". It for a long time was in the market and has additional advantages by sale of our services, since is also seller of computer engineering. The buyers frequently buy the programs simultaneously with purchase of the computer. The other main competitors have only one advantage, that they have been in the market for a long time and have usual reputation.

    Marketing Plan
    The characteristic of our basic buyers:

Home computer users. Financial condition above the average. Style of life: employed by work. Education is not technical. An educational level rather high, most likely a university, college or institute degree. Reason of purchasing: purpose to purchase the computer at absence of the information about its required properties or problem with the already bought computer.

Organisations. Average or large enterprise. Reason of purchasing: purpose topurchase some computers and software.

At our competitors main goods is not sale of such services, which we are going render. The basic customer of our competitors are firms, using in the work the specialized programs. The basic advantage of our competitors that they for a long time have left on the market. Also our competitors sell computers and many different programs. Advertising our competitors not designed for the initial customer. The advertising is distributed in the specialized newspapers and magazines about existence of which the beginner in the computer world (newspapers " That, Where, How mach. Computers and Office' technique. " and "Server").

    Positioning our competitors:

Our Customers are the people or organizations, which are going for the first time to get the computer or have got it recently.

At us services will buy because of many number of advertising in those journals, TV and radio programs , which are designed first of all for the inexperienced buyer. Our advertising will designed for a wide audience and will place in the popular local editions, radio and outdoor advertising. Our publicity: free-of-charge consultation on the phone, participation in exhibitions, edition of the inexpensive brochures with the basic information on computers, their device and basic programs.

    Expenses
    Fixed Costs:
    Rent and utilities: 5000p/month
    Salaries: 11000/mo

Printing/Promotion/Advertising: 5000 (1-st six month 10000) Office Supplies: 270/mo

    Legal and License: 5000/year (year = December)
    Main computer and software amortisation: 1100/mo
    Variable costs
    Product costs = labour cost per job + man'license
    Specialist’s wages: 20/hour
    License: 210/man
    Each of man can worked: 175hour/mo
    Product costs: 22/unit
    Selling Prise = 50/hour
    Main Investment From Owner = 200000p

Initial Investment at office' equipment = 55000p from main investment

    Forms of costs
    Number
    Cost of number
    Total costs
    Apartment
    Rent
    1
    5000
    5000
    Total:
    5000
    Equipment
    Computer table
    4
    715
    2860
    Office table
    2
    1500
    3000
    Working chair
    6
    600
    3600
    Customer chair
    8
    300
    2400
    Divan
    1
    1500
    1500
    Xerox
    1
    2300
    2300
    Cash desk
    1
    2000
    2000
    Journal table
    1
    420
    420
    Air-conditioner
    1
    3000
    3000
    Phone
    2
    250
    500
    Bookcase
    1
    650
    650
    Safe
    1
    5000
    5000
    Lavatory
    1
    5000
    5000
    Other software
    1
    10000
    10000
    Main computer
    1
    12000
    12000
    Working computer
    4
    6000
    24000
    Standard software
    4
    5000
    20000
    Total:
    98230
    Personnel
    President
    1
    5000
    5000
    Vice President
    1
    3500
    3500
    Secretary
    1
    3000
    3000
    Total:
    11500
    Break-Even Analysis
    Fixed costs:
    23000
    Break-Even:
    32000
    Sales
    VC
    FC
    TC
    Sales/p
    Break-Even
    0
    0
    23000
    23000
    0
    32000
    150
    3300
    23000
    26300
    7500
    32000
    200
    4400
    23000
    27400
    10000
    32000
    250
    5500
    23000
    28500
    12500
    32000
    300
    6600
    23000
    29600
    15000
    32000
    350
    7700
    23000
    30700
    17500
    32000
    450
    9900
    23000
    32900
    22500
    32000
    550
    12100
    23000
    35100
    27500
    32000
    650
    14300
    23000
    37300
    32500
    32000
    750
    16500
    23000
    39500
    37500
    32000
    850
    18700
    23000
    41700
    42500
    32000
    870
    19140
    23000
    42140
    43500
    32000
    Cash Flow Projection
    Jan
    Feb
    Mar
    Apr
    May
    Jun
    Jul
    Aug
    Sep
    Oct
    Nov
    Dec
    Comulative
    0
    150
    200
    250
    300
    350
    450
    550
    650
    750
    850
    870
    Beginning Cash
    200000
    102730
    132300
    111630
    92360
    74490
    47020
    27350
    21480
    18410
    18140
    20670
    Income
    Product Sales
    0
    7500
    10000
    12500
    15000
    17500
    22500
    27500
    32500
    37500
    42500
    43500
    Equipment
    66000
    11000
    0
    0
    0
    11000
    11000
    0
    0
    0
    0
    0
    Expenses
    Rent and utilities
    5000
    5000
    5000
    5000
    5000
    5000
    5000
    5000
    5000
    5000
    5000
    5000
    Office salaries
    11000
    11000
    11000
    11000
    11000
    11000
    11000
    11000
    11000
    11000
    11000
    11000
    Print/Prom/Advertising
    10000
    10000
    10000
    10000
    10000
    10000
    5000
    5000
    5000
    5000
    5000
    5000
    Office supplies
    270
    270
    270
    270
    270
    270
    270
    270
    270
    270
    270
    270
    License
    5000
    0
    0
    0
    0
    0
    0
    0
    0
    0
    0
    5000
    Product costs
    0
    3300
    4400
    5500
    6600
    7700
    9900
    12100
    14300
    16500
    18700
    19140
    Total Cash out
    31270
    29570
    30670
    31770
    32870
    33970
    31170
    33370
    35570
    37770
    39970
    45410
    Mountly in/out-flow
    -97270
    -33070
    -20670
    -19270
    -17870
    -27470
    -19670
    -5870
    -3070
    -270
    2530
    -1910
    End Cash
    102730
    132300
    111630
    92360
    74490
    47020
    27350
    21480
    18410
    18140
    20670
    18760
    Organisation Plan

Our firm forms as the small enterprise, in which 6 persons work: the president, vice-president, secretary, three experts.

    The organisation structure of our Firm:

The president - Massourenkov Vladislav. He has higher economic education RSU on a speciality marketing and management. At the enterprise will working with the basic organizational questions, advertising, marketing.

The vice-president - Tovstolutckaia Larisa. Has higher economic education and correspondens diploma of applied mathematics. At the enterprise will messages accounting, to replace the president during his absence. Also will be the expert in the accounting programs.

The secretary. Has higher education . Knows English language and owns work on the computer. Will working with the time-table of work, writing of the checks, to work on the telephone, conduct under the diagrams of work of the experts. The experts are the workers with higher education on a speciality the applied mathematics. Free possession of the computer. Each of the experts will specialize on one of directions of work:

    Operating systems and set-up of the computer.
    The graphic programs and networks.
    Office programs.

The personnel begins to work in firm already with large initial preparation. Further increase of qualification will occur gradually during work. For increase of quality of work participation of the personnel in the profit is planned.

    Финансовый план
    DeLKI
    (Consultation of computer and software)
    Вид затрат
    Количество
    Стоимость единицы
    Общая стоимость
    Помещения
    Аренда офиса площадью около 100 кв. м.
    1
    8000
    8000
    Итого:
    8000
    Оборудование со сроком амортизации 2. 3 года
    Столы компьютерные
    4
    715
    2860
    Стол офисный
    2
    1500
    3000
    Стулья рабочие
    6
    600
    3600
    Стулья посетительские
    8
    300
    2400
    Диван
    1
    1500
    1500
    Ксерокс
    1
    2300
    2300
    Кассовый аппарат
    1
    2000
    2000
    Журнальный стол
    1
    420
    420
    Сплит-система
    1
    3000
    3000
    Телефон
    2
    250
    500
    Шкаф
    1
    650
    650
    Сейф
    1
    5000
    5000
    Санузел
    1
    5000
    5000
    Итого:
    32230
    Амортизационные отчисления в месяц:
    1167, 753623
    Оборудование со сроком амортизации 1 год
    Компьютеры рабочие
    3
    8000
    24000
    Программное обеспечение стандартное
    3
    5000
    15000
    Другое программное обеспечение
    1
    14000
    14000
    Компьютер главный
    1
    17000
    17000
    Итого:
    70000
    Амортизационные отчисления в месяц:
    5833, 333333
    Персонал
    Директор
    1
    4000
    4000
    Бухгалтер-консультант
    1
    3500
    3500
    Специалисты (4 чел. )
    4
    3000
    12000
    Итого:
    19500
    Прочие издержки
    Оплата коммунальных услуг (вода и т. д. )
    500
    Канцелярские товары (бумага, ручки и т. д. )
    3000
    Рекламные мероприятия
    10000
    Итого:
    13500
    Резервный фонд:
    20000
    Итого постоянные затраты в месяц:
    25501, 08696
    Итого переменные затраты в месяц (при 4 специалистах):
    15000
    Итого общие единовременные затраты:
    163230